Pitch Your Friend: Margin's Valentine's Day Special

Do we really still trust the algorithms?

Modern dating has become too algorithmic: too transactional, too fast, too individual. We now “meet” people through curated profiles and chat bubbles, often without context, community, or real social proof. But we know that the best introductions usually come from the people who know our softness, as well as both our red and green flags.

Pitch Your Friend is an experiment in community matchmaking. A low-pressure night where people pitch their friends with consent, using a short slide deck, because... why not?

How do we run this?

1. THE PITCHER PRESENTS A FRIEND IN A DECK

Pitchers will introduce their friend through a short slide deck (template here). The pitch is kept anonymous (no names or photos), so attraction is based on stories and interests.

Each pitch is strictly 3 minutes, followed by an optional 1-minute Q&A. We’ll provide a deck template with prompts beforehand, so you won’t have to start from a blank canvas. Pitch decks must be submitted to Margin no later than 48 hours before the event (at the latest 12 Feb, at 17:00).

2. BOTH PITCHERS AND SINGLES CAN EXPRESS INTEREST

After each pitch, both Pitchers and Singles may express interest in the person pitched — whether romantically or platonically. Everyone will receive prompt cards (e.g., “What made you interested?” and “What would you like to know more about?”) and place them into the ballot box assigned to each pitched single. The pitched singles will then review submissions and choose their top three to pass to the Host, who will facilitate introductions if interest is mutual.

3. THE MATCHED PEOPLE CAN THEN MINGLE

To avoid awkwardness, Margin has also prepared some icebreaking introduction games (of course, involving books you can find at Margin), so you can get to know each other with less pressure.

4. THOSE WHO CHOOSE TO NOT MATCH CAN ALSO MINGLE WITH NEW FRIENDS

The icebreaking games can also work in a bigger group and we’ll have a corner that’s more communal and friendly so you don’t need to feel pressured to match.

5. SECOND DATE?

If a match pair mutually decides to go on a second date, they can also come to our Host and we’ll gift you a voucher for free couple visit at Margin for your second date!

FAQ

1. Can I be both a Pitcher and a Single?

Yes, and we encourage it! A Pitcher can also participate as a Single, and a Single can also pitch a friend. We love multi-talented community members.

2. What’s in the deck? I’m not a designer.

Don’t worry! This isn’t a Canva competition. Margin will provide a simple template with prompts, so you can focus on the content and not fight alignment tools.

3. Can I express interest as a friend, not romantically?

Yes. Interest can be romantic or platonic. The idea is all about building connection.

4. Is this queer friendly?

Yes. We’ll ask for your preferences when registering, and your Pitcher can also state that if you’re seeking a romantic connection.